Welcome to 2025, where beauty trends are all about embracing individuality, sustainability, and timeless glamour. From the icy allure of frosty eyeshadow to the natural radiance of satin skin, this year’s trends are captivating beauty enthusiasts and experts alike. We’ve gathered insights from industry professionals to bring you the ultimate guide to what’s in vogue.
1. Frosty Eyeshadow: The Comeback of Cool Tones
Experts are calling it the "ice queen revival." Frosty eyeshadows in silver, icy blue, and soft lavender are making a bold statement on runways and social media alike. These shimmering tones evoke a sense of elegance and nostalgia while offering a modern, high-impact finish.
Makeup artist Charlotte Collins, known for her work with top celebrities, shares, “Frosty hues are a nod to the Y2K era but with a modern twist. They’re now paired with minimal base makeup to balance the look.”
How to Rock It:
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Apply a frosty silver shadow across the lids and blend softly into the crease.
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Pair it with a tight-lined eyeliner and voluminous mascara for a subtle yet defined look.
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Keep the rest of your makeup minimal with a nude or sheer lip color and lightly flushed cheeks.
For evening occasions, amplify the effect by adding glitter accents or using metallic finishes on the inner corners of your eyes.
2. Satin Skin: The Ultimate Glow
Forget matte or overly dewy; satin skin strikes the perfect balance between the two. This trend emphasizes natural beauty and healthy skin, making it one of the most sought-after looks of the year. Satin skin is characterized by a soft, luminous finish that radiates health without looking greasy.
Dermatologist Dr. Elena Martinez explains, “Satin skin is about achieving a natural, healthy glow that mimics well-hydrated skin. It’s less about shine and more about softness.” Achieving this look begins with skincare that prioritizes hydration and nourishment.
Pro Tip:
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Start with a hydrating serum, like the Roriko Glow Boost Serum, which is infused with natural oils and potent actives to rejuvenate and prep your skin.
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Use a lightweight, buildable foundation that enhances your natural skin tone.
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Finish with a translucent setting powder on the T-zone to reduce excess shine while maintaining a soft glow.
3. Sustainable Beauty: Conscious Choices
The rise of sustainable beauty continues into 2025, with brands focusing on eco-friendly packaging and cruelty-free formulations. Consumers are increasingly prioritizing transparency and ethical practices in their purchasing decisions, leading to a significant shift in the beauty industry.
According to Sarah Johnson, a beauty industry analyst, “Consumers are more informed and demand transparency from brands. Ingredients and ethical practices are now key decision factors.”
Spotlight:
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Brands are introducing refillable packaging to reduce waste.
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Plant-based and biodegradable ingredients are taking center stage.
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Platforms like Roriko Connect provide a curated range of sustainable beauty products, making it easier than ever to shop responsibly.
To align with this trend, always look for certifications like "Leaping Bunny" or "EcoCert" when choosing products.
4. Bold Brows and Lash Laminations
Statement brows and lifted lashes remain staples in 2025. These techniques highlight natural features while adding structure and depth to the face. Bold brows emphasize strength and individuality, while lash laminations enhance eye-opening effects without the need for extensions or falsies.
Celebrity brow artist Hannah Lee shares, “Laminated brows create a fuller, polished look that frames the face beautifully. Pair this with lifted lashes for an effortlessly glamorous vibe.”
Get the Look:
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Use RORIKO Brow Boost Elixir to nourish and enhance your brows, promoting fuller growth over time.
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For lash laminations, opt for a professional service or use an at-home lash lifting kit.
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Maintain the look by brushing your brows upward with a clear or tinted brow gel and applying mascara to your lashes for added definition.
5. Pops of Neon: An Unexpected Twist
While 2025 focuses on minimalism, pops of neon in eyeliner or lip color are gaining traction as a playful counterbalance. Neon accents offer a youthful, dynamic energy to makeup looks, perfect for those who love to experiment with bold choices.
Makeup trendsetter Lisa Chen notes, “Neon accents are all about fun. They add a youthful, dynamic energy to your look.”
How to Incorporate Neon:
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Use a neon eyeliner in electric pink or lime green to create a striking winged look.
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Opt for a neon lipstick paired with minimal eye makeup for a bold statement.
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For beginners, start small by adding a neon accent to the inner corners of your eyes or as a subtle lower-lash line detail.
As beauty trends evolve, 2025 is a year of creativity, sustainability, and embracing individuality. From experimenting with frosty eyeshadow to perfecting the satin skin look, these trends offer something for everyone. Explore the possibilities with Roriko Connect’s curated collection of innovative and ethical beauty products.
Whether you’re looking to channel Y2K nostalgia or prioritize sustainability, there’s no better time to redefine your beauty routine. What trend are you most excited to try? Let us know in the comments below!
